How to deal with social media toxicity?

About the project

This was the first project I took on in my training as a user experience designer.

It is a subject that we witness every day and about which there is more and more talk and new solutions. And, as I am here to serve you, I leave you my proposal.


With the expansion of today’s forms of communication through the Internet and so-called social networks, communities and individuals seem to be closer than ever.

Conversely, although more cyber-communicative links are available, the quality and depth of communication is declining, especially among young people.

The ethics of communication in these spaces are also conspicuous by their absence: disrespect, ridicule of others and the theft of passwords to invade the privacy of personal accounts are rampant. It is a scenario in which various forms of aggression abound, subtle or overt, under the cover of an apparent anonymity that the vast majority take advantage of.


The theme drawn from this situation is “How can we moderate content on platforms to avoid sexual, homophobic and racist comments?

Can we foster a culture of respect, coexistence and acceptance of differences?

The challenge was to spend 5 days thinking and developing ideas to improve the current situation, focusing on the user and coming up with innovative solutions.

Let’s get on with it.

The design process

If this is the first time you hear (or rather read) Design Sprint and it sounds strange to you, don’t worry, here I explain briefly and step by step what it consists of. Although if you want the full information, it’s better if the authors tell you about it here.


The first day is about understanding the problem and empathising with it.


We build on existing solutions to generate ideas


We must decide which of all the ideas is the one we will develop.


Prototyping day! My favourite part


Finally, we must validate the idea with real users

And how did it end?

I won’t bore you with details of how each member of the team arrived at their solution, so I’ll just tell you mine. See what you think.

If you are curious and want to see how I did it, here is the link so you can see it in Figma and even duplicate it if you want.